Thanks to James Sheldon for making me aware of this. I’ve previously blogged about the release of the film Milk (and pretty fantastic it looks too) and now a protest group has been established to boycott the cinema chain ‘Cinemark’. According to http://www.nomilkforcinemark.com/, the CEO of Cinemark, Alan Stock,donated $9999 to the Yes on 8 Campaign, but will now profit from showing MILK in his theaters.

The site goes on to estimate that if 1,000 people commit to see MILK at a competitor’s theater instead of Cinemark, at an average cost of $10 per ticket,that’s $10,000 of lost revenue.

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