Earlier this week, Paul Morris – head honcho at Treasure Island Media revealed via a tweet that he was starting a new line that only featured men who are HIV positive. TIM remains a hugely controversial brand (and they seem to relish this label). Love them or hate them, I do think they are one of the most important companies around from a social phenomenon perspective. More about which – in my next blog post.

It was striking that the first tweet response to Morris was ‘fuck yeah!!’. other comments consisted of: ‘Awesome! Always ahead of the curve… I know whatever you make I enjoy :)’ and ‘should be interesting to see…’ It was hardly an outpouring of anger or pleasure so it will, as one tweeter put it, be interesting to see and I await the activist reaction to this.

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