Law and Sexuality

A commentary and resource on Law and Sexuality by Professor Chris Ashford and guests

Next in New HIV Poz Clothing Range?

Those of you who regularly follow me on Twitter, may have noticed I had something of a wardrobe malfunction yesterday. I was down in London doing some archive research and I’d packed a new shirt that I hadn’t worn before. I put the shirt on only to find a stitching design on the front I hadn’t noticed when I bought it (pictured right). The shirt had a biohazard logo on it – the symbol of choice for bugchasers, and part of HIV/AIDS iconography. It’s choice for a clothing design seems a little odd. Although most people probably wouldn’t think much about it (would you?) it’s a top that could take on new significance in a gay sex club/sauna or a gay bar. I had accidentally bought what could be the UK high street’s first Poz clothing item.

The shirt was from UK high street chain Next. it’s a popular British brand and has over 550 stores across the UK – so there will be quite a diverse consumer base unwittingly walking around with this logo. it’s slightly like those stories I seem to remember of tattoos or t-shirts in a foreign language that turn about to be stupid or plain offensive.

It’s from the new Autumn/Winter collection and you can view/buy it from Next here.

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This entry was posted on August 11, 2011 by in commercial, HIV/AIDS, Identity.

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